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One of these was a B2B insurance company that primarily won new business via the internet. We were tasked with investigating all elements of their digital presence and advising on any problem areas to be aware of, as well as opportunities for fast growth.
After we gained access to their Analytics, their advertising and social media accounts, we were able to perform a deep dive into each area and get a picture of how well the business was doing online across SEO, Pay Per Click advertising, Social Media campaigns and Email.
The analysis gave our client the knowledge and data needed to continue with their acquisition of the brand. They were now aware of not only exactly how the business was performing in all areas of digital marketing, but also had the start of a roadmap for how they would further push the brand versus rivals. This gave them confidence that the investment decision would be a smart move.
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Digital due diligence and marketplace insights for private equity, brands and investors.
Part of the Liberty Marketing group of companies.