As they had no experience in online retail, we were asked to review the strategy, budgets and predicted performance that had been submitted to them by their prospective business partners.
After meeting with the retailers and having access to their pitch deck, Profit and Loss forecast and all other materials, we were able to dive into the market data and see whether their assumptions were correct.
Using a combination of data from sources including Google and Facebook, as well as historic performance data from past and existing clients, we could analyse all areas to see:
We also interviewed the team members and performed skills-gap analysis, so that we could advise our client on how capable they were in delivering the digital marketing strategy and where further talent was needed.
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